Each year Madison Public Library partners with UW-Madison to extend the perennially popular Go Big Read program into the broader community.
David McRaney’s “How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion” has been selected as the 2023-2024 Go Big Read book.
Bridging emergent research in psychology and neuroscience with conversations among political activists, cult members, and conspiracy theorists, How Minds Change interrogates the mechanisms that determine personal and collective opinion and belief. Crafted by international bestseller and expert in the psychology of reasoning, David McRaney, How Minds Change is both an exploration into the art of persuasion and a practical guide for navigating polarization and enacting social change.
Approachable and empathetic, How Minds Change is a thoughtful and pressing text for the current age. McRaney condenses dense scientific research into useful, ethical techniques for anyone interested in not just how we come to form beliefs, but why we come to identify ourselves with particular schools of thought. How Minds Change suggests that transformation is not just possible, but necessary as we strive towards meaningful connection in divisive times.