Affordable Care Act: Public and Staff Resources

Affordable Care Act – Health Insurance Marketplace 

The best source of information is the federal Health Insurance Marketplace: on-line at, or at 1-800-318-2596.

  • This is where people who are eligible can sign up for an insurance plan from local health insurance companies, with federal discounts.
  • Open Enrollment for 2016 ACA Marketplace health insurance plans starts November 1 and runs through January 31.
  • If you have a Marketplace plan, call the Marketplace or go on-line to update your information so that your discounts are correct. You need to renew your coverage every year, or you can shop for a new plan. For more information,
  • People with low income might be eligible for BadgerCare Plus (Medicaid) instead.  You will find out when you apply through the Marketplace, or see the information below.

Call 2-1-1 for a complete list of places in Dane County to get free help to sign up.

  • For assistance in signing up - 2 application counselors from Access Community Health will assist you at Job Center (1819 Aberg Ave. Mon. - Fri.  8:00-4:00).  Call 1-888-794-5556.  Walk-in assistance provided.

Assistance provided at the Public Health Office

  • Navigators from Covering Wisconsin (CWI) will be at the PHMDC east office (2705 East Washington Ave. Mon., Thurs., Fri. 9-4:30; Wed. 10-6), providing free help to consumers to sign up for Marketplace insurance plans or BadgerCare Plus. Appointments encouraged. More info can be found here.

Click here for a flyer with more information and a partial list of places in Dane County to get free help to sign up. (English | Spanish)Other good sources of information about the ACA

The United Way Health Connect program pays the insurance premiums (monthly cost) for some Dane County residents who sign up for certain Marketplace plans.
Call 2-1-1 or go to


BadgerCare Plus


BadgerCare Plus is Medicaid health care coverage for Wisconsin residents with low income. BadgerCare rules changed in 2014 so adults without minor children are now eligible.

For more information or to apply, call 1-888-794-5556, or go to, or go to the Dane County Job Center at 1819 Aberg Avenue, Madison.