Business Resources - October 9, 2017

Business Resources
 

Business Resources

Monday, October 9, 2017

Thanks for reading our Business Resources newsletter. Every month, we use this opportunity to share resources and events related to investments, entrepreneurship, marketing, productivity, and finance.

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Excuse Me: The Survival Guide to Modern Business Etiquette
by Roseanne J. Thomas

Exactly what are the rules these days? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? Merging classic rules of behavior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides.

A First-Class Catastrophe: The Road to Black Monday, the Worst Day in Wall Street History
by Diana B. Henriques

Black Monday was more than seven years in the making and threatened nearly every U.S. financial institution. Drawing on superlative archival research and dozens of original interviews Diana B. Henriques weaves a tale of missed opportunities, market delusions, and destructive actions that stretched from the "silver crisis" of 1980 to turf battles in Washington, a poisonous rivalry between the New York Stock Exchange and the Chicago Mercantile Exchange, and the almost-fatal success of two California professors whose idea for reducing market risk spun terribly out of control.

The New Rules of Marketing & PR (6th Edition)
by David Meerman

Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication. Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Weird in a World That’s Not: A Career Guide for Misfits, F*ckups, and Failures
by Jennifer Romolini

Jennifer Romolini started her career as an awkward twenty-seven-year-old misfit, navigated her way through New York media and became a boss--an editor-in-chief, an editorial director, and a vice president--all within little more than a decade. Her book asserts that being outside-the-norm and achieving real, high-level success are not mutually exclusive, even if the perception of the business world often seems otherwise, even if it seems like only office-politicking extroverts are set up for reward.

Big Money Thinks Small: Biases, Blind Spots, and Smarter Investing
by Joel Tillinghast

Investors are tempted daily by misleading or incomplete information. They may make a lucky bet, realize a sizable profit, and find themselves full of confidence. Their next high-stakes gamble might backfire, not only hitting them in the balance sheet but also taking a mental and emotional toll. Even veteran investors can be caught off guard. How can one stay focused in such a volatile profession? If you can't trust your past successes to plan and predict, how can you avoid risky situations in the future?

Confident Coding: Master the Fundamentals of Code and Supercharge Your Career
by Rob Percival

Everyone has a digital life, but too few truly understand how the software that dominates the world actually works. Coding is one of the most in demand skills on the job market and grasping the basics can advance your creative potential and make you stand out from the crowd. Rob Percival gives you a step-by-step learning guide to HTML, CSS, JavaScript, Python, building iPhone apps, building Android apps and debugging.

Doughnut Economics: Seven Ways to Think Like a 21st Century Economist
by Kate Raworth

Raworth sets out seven key ways to fundamentally reframe our understanding of what economics is and does. Along the way, she points out how we can break our addiction to growth; redesign money, finance, and business to be in service to people; and create economies that are regenerative and distributive by design.

Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation (4th Edition)
by Damian Ryan

Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.